True Color Brightening Shampoo brightens and adds luster to dull coats and safe for all coat colors. Our True Color Brightening Shampoo is formulated to neutralize unwanted color tones in white coats, as well as adding brilliance and depth to darker coats. The unique Keratin Complex contains various hydrolyzed keratin & vegetable proteins to add excellent conditioning and moisturization to your pet’s coat. True Color Brightening Shampoo will enhance your pet’s coat and keep it soft and shiny with all naturally inspired ingredients that soothe and protect.